You're great at what you do. Whether you're fixing pipes, cutting hair, or helping people with their taxes, your skills aren't the problem. But here's the thing: being the best-kept secret in town isn't great for business. Let's talk about why marketing matters and how to get started – no fancy jargon, just straight talk.

Why Marketing Matters (Even When You're Busy)

• Word of mouth isn't enough anymore: While referrals are great, most people Google services before asking friends

• Your competitors are doing it: If you're not visible, someone else will be

• Consistent income matters: Good marketing means fewer slow seasons

• Build trust before they call: People research before hiring

Getting Started: Your First Steps

1. Google Your Business
2. • Search your business name
3. • Search your service + your city
4. • See what comes up (or doesn't)
5. This simple check shows you what potential customers see
6. Claim Your Online Real Estate
7. • Set up your Google Business Profile (it's free!)
8. • Create a simple Facebook page
9. • Check your business listings on local directories
10. Think of these as your digital business cards
11. Start Small, But Start Today
12. • Take photos of your work (before/after if applicable)
13. • Ask happy customers for reviews
14. • Share your expertise through simple social media tips
15. Remember: Perfect is the enemy of done

Common Marketing Mistakes to Avoid

• Trying everything at once

• Copying big business marketing

• Ignoring online reviews

• Inconsistent business information

• Forgetting to track what works

When to DIY vs When to Get Help

DIY When:

• You're just starting

• You have time to learn

• Your budget is limited

• You want to understand the basics

Get Help When:

• You're too busy serving clients

• You need faster results

• You're ready to scale

• Marketing tasks pile up

Next Steps

1. Check your online presence today
2. Pick ONE platform to focus on
3. Set aside 30 minutes each week for marketing
4. Track new customer sources