Is social media stressing you out? Take a deep breath. You don't need to be on TikTok dancing or posting every hour. Let's focus on what actually works for service businesses like yours.

Choosing Your Platform (Less is More)

Facebook:

• Best for: Local service businesses

• Why: Most adults use it daily

• Perfect for: Service announcements, before/after photos, client testimonials

Instagram:

• Best for: Visual services (landscaping, home improvement, etc.)

• Why: Shows your work in action

• Perfect for: Project showcases, team highlights

LinkedIn:

• Best for: B2B services (accounting, consulting, etc.)

• Why: Professional networking

• Perfect for: Industry insights, professional credentials

Quick-Start Content Ideas

1. Behind-the-Scenes Posts
2. • Team at work
3. • Project progress
4. • Tool/equipment showcase
5. • Meeting preparation
6. Educational Content
7. • Quick tips related to your service
8. • Common problems and solutions
9. • Seasonal maintenance advice
10. • Industry updates
11. Personal Touch Posts
12. • Team introductions
13. • Community involvement
14. • Client success stories
15. • Local event participation

Time-Saving Posting Strategy

Weekly Schedule Example:

• Monday: Weekly tip

• Wednesday: Project showcase

• Friday: Client testimonial or team highlight

• Sunday: Plan next week's posts

Tools to Save Time:

• Phone camera for quick photos

• Notes app for content ideas

• Content calendar (simple spreadsheet works!)

• Schedule posts in advance