Your satisfied clients are marketing gold. Let's turn their happiness into a steady stream of new business – without feeling salesy or pushy.

Building a Simple Referral Program

Step 1: Define Your Offer

• Discount on next service

• Gift card for local businesses

• Cash reward

• Service upgrade

Step 2: Make it Easy

Template: "Love our service? Get [reward] when you refer a friend who books with us!"

Step 3: Track Results

• Keep a spreadsheet

• Note who referred whom

• Track successful conversions

• Follow up with thank-yous

Getting Great Testimonials

The Perfect Ask (Template):

"Hi [Name], thank you for choosing [Business Name]. Would you mind sharing what you liked most about working with us? Your feedback helps other [type of client] make informed decisions."

Where to Use Testimonials:

• Website

• Social media

• Email signatures

• Proposals

• Marketing materials

Creating Simple Case Studies

Structure:

1. Client's Problem
2. Your Solution
3. The Results
4. Client Quote
5. Call to Action

Follow-Up Strategy

• Send thank-you emails

• Check-in after service

• Seasonal maintenance reminders

• Holiday/birthday greetings