Aberhouse Marketing

The Local Business Owner's Guide to Being Found Online

March 11, 2025

The Local Business Owner's Guide to Being Found Online

Remember the Yellow Pages? Today's customers pull out their phones and search "service near me." If you're not showing up in those results, you're missing out on business. Here's your step-by-step guide to getting found online.

Step 1: Google Business Profile Setup

Your Free 24/7 Billboard

• Go to business.google.com

• Click "Manage now"

• Follow the verification process

• Add your:

  • Hours
  • Services
  • Photos
  • Service area Pro tip: Update this monthly with new photos or posts

Step 2: Your Simple Website Checklist

You don't need anything fancy, just:

• Clear service descriptions

• Contact information

• Service area

• Testimonials

• Basic pricing (if applicable)

• Professional photos

What to Include on Each Page:

Homepage:

• What you do

• Who you serve

• Call to action (phone/contact form)

Services Page:

• List of services

• Basic pricing or packages

• What makes you different

Contact Page:

• Phone number

• Email

• Service area

• Hours

• Simple contact form

Step 3: Managing Your Online Reputation

Getting Reviews:

• Ask happy customers directly

• Make it easy (send links)

• Respond to ALL reviews

• Handle negative reviews professionally

Template for Asking for Reviews:

"Thanks for choosing [Business Name]! Could you take a moment to share your experience on Google? Here's the link: [Your Google Review Link]"

Step 4: Maintaining Consistency

Keep These the Same Everywhere:

• Business name

• Address

• Phone number

• Hours

• Website URL

Monthly Maintenance Checklist:

• Check and respond to reviews

• Update Google Business Profile

• Add new photos

• Check contact information

• Update service lists if needed


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